Trends evolve and elevate – and the same goes for ones in the realm of content marketing. It happens regularly. However, it is unfortunate for B2B marketers and large businesses that lagging behind marketing trends can be too expensive to pay. Fortunately, it’s not too late!
This article has compiled some of the top five (5) content marketing trends that will be hot this 2024 and beyond!
Social Listening
Social listening is monitoring social media channels for mentions and conversations about your brand and then using this information to produce content for your target market.
For example, your client may be a cosmetics company. You can read people’s opinions on your product in beauty reddits and blog reviews. You can even watch TikToks and YouTube videos about them and haunt other social media platforms.
People prefer to avoid your packaging because there are leaks or they feel that your packaging is copying another high-end brand’s aesthetics. In contrast, others enjoy your primers because they make their makeup last longer.
The insights that you get from social listening are valuable because they can help inform your next business decisions. This can also help you apply their feedback in them, too. Customers do love a brand that listens to its customers!
User-Generated Content (UGC)
UGC stands for User-Generated Content. It helps encourage customers to disclose and share their stories and experiences online; moreover, it is a powerful tool and way to gain trust and engagement from the brand’s target audience. You can get onto this by launching contests or interactive promos and content and integrating a hashtag for the campaign.
UGC requires a level of interactivity in its format – especially from the brand’s loyal target audience.
You can even feature the UGC, such as reviews – like Carl Ocab Digital Marketing Agency did in its Google listing.
Data-Driven Strategy
It is not just in science that data is valuable. In content marketing, data has become even more valuable. What determines the success of your content is not up to Lady Luck. Rather, it is the result of researching what is a hit – and what is a miss for your target audience and evaluating consistently your content strategy with the help of several analytical tools.
Another component of a robust content strategy is blogging. It is valuable because it yields performance metrics, like Conversions, bounce rate, time per page, etc. – through which marketers can gain insight into the kind of people their target audience is.
Data has become more valuable than ever in content marketing. The success of your content creation is not left to chance but rather a result of researching what works and what doesn’t. With numerous analytical tools, marketers can consistently evaluate their content strategy. Blogging is an essential component of a robust strategy. By analyzing performance metrics like bounce rate, time per page view, and entrances, marketers can gain insight into how to refine future content. The data behind content marketing offers a unique perspective into the potential consumer’s mindset and helps drive them toward purchasing.
Relatable Content
Content marketing is a fun activity. However, realistically, there are contenders, such as content fatigue. This occurs when internet users ignore content due to feeling overwhelmed by information onslaught. Their brains might not be able to process complex ideas. As a result, it creates an opening for fun and relatable content. That is in the boom.
Many businesses continuously seek ways to produce content that their users will think is fun and relatable, including memes. Although memes are fun, they are also a great way to express certain feelings and ideas.
Even businesses in seemingly dull industries (I use “dull” for lack of a better word) are looking for ways to create fun content for their users. You can even use memes to illustrate user pain points and solutions – despite the different tones of approach, these solutions might take the form of.
Artificial intelligence
Another trend here to stay is using Artificial Intelligence (AI). AI can help support your team by providing it structure like giving you outlines and drafts and data-driven insights. As a result, you can focus your time on being creative and creating strategies. AI can also research keywords, produce content outlines, and analyze user behavior, giving marketers high-value insights that elevate their content.
Wrapping Up
There are a lot of trends that are here to stay. However, despite these trends, you will always need a reliable team of content strategists who can help siphon content and other creative ideas.
Author’s Bio:
Edwin Deponte is a motivational writer who is also passionate about SEO, social media, and digital marketing. He’s frequently invited to company training and seminars to give talks about cultivating one’s digital marketing strategies.
